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Quando nei mesi scorsi mi sono lasciato scappare con alcuni amici che volevo aprire una piccola etichetta discografica tutti hanno iniziato a rivolgersi a me con la preoccupata premurosità di chi cerca di comunicare con un deficiente. Il più benevolo se l’è cavata con un rituale “ beh, è proprio vero che non si cambia mai”, il più serioso mi ha invece preso da parte e chiesto cosa avevo commesso di così brutto da scegliermi siffatta autopunizione.

Devo dire che cercare di vendere oggetti che si possono trovare gratuitamente senza alcuna fatica non è impresa da poco, per chiunque. Se non nutrissi un profondo motivato autentico rancore nei confronti dei discografici in genere potrei persino arrivare a provare compassione per loro. Non starò qui a ripetere le mille ragioni che hanno portato a questo disastro; elencarle ripetutamente in questi anni, a volte con spirito cooperativo, a volte con rabbia non è servito a nulla.

Sta di fatto che il risultato di troppi anni di cialtroneria collettiva (ci metto dentro tutti, discografia ignorante e prepotente, artisti pavidi e senza dignità, radio e televisione da terzo mondo, classe politica inesistente) è che la gente copia i dischi senza provare alcun rimorso perché non li rispetta, così come non rispetta coloro che li fanno.

Se il tuo obbiettivo è diventare ricco, in fondo perché dovrebbero darti dei soldi, se possono evitare di farlo? Se fai oggetti d’uso, verrai usato e gettato: se l’unico sogno giovanile che ormai riusciamo a comunicare e trasmettere è quello di avere successo e “svoltare” ci aspetta un futuro di ”music control “e artisti virtuali, veri o finti che siano, e per contraltare migliaia di c.d. autoprodotti in casa o nello studietto dell’amico, scritti e realizzati in frustrante solitudine, senza aiuto, confronto e quindi senza possibilità di crescere.

E allora, che fare? Se vogliamo che qualcosa cambi, dobbiamo dare davvero il meglio di noi: dovremo lavorare il doppio, studiare il doppio, realizzare solo ciò che ci piace veramente e che ci rappresenta davvero nel modo migliore che ci riesce insieme ai migliori che conosciamo, e cercare di usare ogni mezzo per arrivare alla gente, senza che il mezzo cambi noi o la nostra musica. Nessuno ci darà una mano in questo; ognuno è impegnato a salvare la propria pelle e la propria poltrona. Nessuno salverà la musica per noi, né i politicanti, né i direttori artistici, né i d.j.:tocca a noi.

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“Conoscere con il dovuto anticipo le possibilità che un singolo o un album sbanchino le classifiche internazionali guadagnando imperitura fama ai loro autori e introiti de paura a produttori e agenti, non è più soltanto un affare da talent scout. Anzi, stando a quel che riportano in questi giorni alcuni organi di informazione - fra i quali il britannico The Guardian - sarebbe sempre più questione di tecnologia e di matematica applicata.

Comprensibilmente alla larga dai riflettori starebbe godendo di vasto credito presso gli addetti ai lavori una soluzione chiamata Hit Song Science, opera della catalana Polyphonic Hmi e in grado di predire con esattezza quasi millimetrica - così vuole la leggenda - il futuro successo o il probabile flop di un brano o di un Cd. Questo grazie alla classificazione del prodotto sulla scorta di 20 elementi (la melodia e l’armonia, il tempo, lo sviluppo degli accordi e della ritmica, tanto per citarne alcuni) e al suo successivo confronto con un database da oltre 3 milioni di pezzi, tre decenni di hit parade.

Dopo aver sezionato la composizione, Hit Song Science le appioppa un punteggio risultante dalla sua maggiore o minore distanza, su un grafico, da altre canzoni di successo e dotate di analoghe caratteristiche. Peculiarità che nulla avrebbero a che spartire con il genere della canzone, visto che nelle griglie di Polyphonic Ludwig Van Beethoven va a braccetto con Bono Vox, mentre altri Van (gli spigolosi Van Halen) si posizionerebbero stabilmente accanto alla languida Vanessa Carlton.
Di fronte al bizzarro binomio “algebra+creatività ” c’è chi storce il naso. Non l’industria del disco, che ricorrerebbe abitualmente a Hss per identificare chi o che cosa sia meritevole di uno sforzo di marketing (il più ingente per il business musicale contemporaneo) diminuendo le chance di fallimento. E che ricorrerebbe a numeri, grafici e linguaggio binario per ritoccare quel tanto che basta un rilascio pressoché finito ma ancora teoricamente lontano dalla zona-classifica.

A far le smorfie sono i romantici, convinti che un database e un software proiettati esclusivamente nel passato possano di fatto tarpare le ali agli innovatori. Ragionamento nient’affatto peregrino: fra i talenti scoperti dal computer vi sarebbero infatti Norah Jones e i Maroon 5. Nomi da top ten, altroché, di indiscutibile livello qualitativo, indubbiamente lontani tuttavia da qualunque cesura rispetto alla liturgia del pop.
Come già detto, poi, sono gli investimenti sicuri e non la filosofia a pesare sul piatto delle major e in questo senso il gioco pare valere la candela. Per la valutazione di un compact disc le etichette sono infatti disposte a sborsare sino a 4.000 euro; mentre un’offerta promozionale rivolta alle aspiranti rockstar del domani piazza a 49,99 euro il giudizio su un unico pezzo. Meglio approfittarne, perché sarà disponibile ancora per poco. È lo showbiz, bellezza.”

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